How we work

At DO OK, delivery is a technical process, but it’s also where business goals are realised. We build products that solve real problems and create measurable impact. Our working methods are designed for flexibility, transparency and long-term success. If you’re creating something new, evolving an existing product or anything in between, we can help define the best approach to get you there efficiently and effectively.

We don’t just ship code. We deliver real business impact.

Our process

Discovery & Scoping

Our process starts by taking the time to fully understand your business, the space you operate in and the competitive landscape, helping us identify opportunities and constraints before any technical work begins. This stage may include a discovery workshop, uncover potential risks and plan the smartest route forward. You’ll leave with a clear overview of timelines, costs, milestones and deliverables, keeping everyone aligned on project goals. We set the project up for success by grounding our work in both business context and technical feasibility from the outset.

Solution Design

Our senior technical leads & UX/UI Designers work closely with you to shape the most effective solution for your product’s needs. We assess and refine ideas, exploring different approaches to arrive at a design that is both practical and future-ready. Design input is woven in early, helping to test assumptions and define interfaces that make complex systems accessible to end users. This means selecting the right tools, defining robust architecture and mapping integrations in ways that support performance, scalability and cost efficiency. You’ll be working with experienced engineers from the outset, so every decision is backed by deep technical expertise and a clear understanding of how to deliver lasting business value.

Technical Development

DO OK’s cross-functional teams work in focused iterations, delivering tested product increments at regular intervals. We keep you fully engaged, with progress shared openly through regular updates, project reports and scheduled reviews. Regardless of whether you’re technical or not, our communication style keeps you grounded with understanding about where things stand and what’s next. We also check in regularly to confirm you’re satisfied with team performance and the product’s direction. Development includes coding, peer reviews, QA and release preparation, all designed to maintain momentum and keep delivery aligned with your goals.

Testing & Refinement

Every feature we build goes through thorough quality assurance to confirm it works as intended and meets agreed-upon standards. This includes functional testing, usability checks and performance validation. We gather feedback from stakeholders early, refining features before they are released more widely. Assumptions are continuously reviewed against real-world use, allowing us to adjust where needed and prevent actual or potential issues from reaching production. This all-important step helps keep the product reliable, user-friendly and aligned with your business objectives while reducing costly technical debt or rework later in the process.

Launch

We prepare every release for a smooth, confident go-live. This includes making final quality checks, reviewing infrastructure readiness and verifying that performance benchmarks are met. Rollout planning covers deployment strategy, version control and clear communication so that all stakeholders know what to expect. We also pay close attention to user experience during and after launch, addressing any feedback, usage issues, bugs or emergent security vulnerabilities quickly and effectively. Our goal is to deploy a product that is stable and accessible, and delivers a strong first impression from the moment it’s launched.

Support

Our involvement doesn’t end at launch. We help maintain your product’s stability, security and long-term performance through structured Service Level Agreements (SLAs) or flexible ongoing collaboration. An SLA gives you clear response times, agreed maintenance windows and predictable coverage, while still allowing for iterative improvements and new feature development. We monitor performance, resolve issues quickly and adapt the product as user needs or technology evolve. Either approach keeps your system reliable and provides you with a dependable partner to safeguard its continued success and evolution alongside user needs.

Delivery Models

We adapt our delivery approach to match how you prefer to work and the level of ownership you want to retain. Some clients rely on us for full end-to-end delivery, while others embed our specialists into their own teams. Both models provide clear communication, accountability and dependable results.

Dedicated Team

DO OK takes full responsibility for delivery, assembling a cross-functional team tailored to your product’s needs. This includes project management, business analysis, design, QA and development, with optional DevOps or architectural support. You set the goals, and we handle execution, communication and quality, giving you a trusted partner who’s fully invested in your success and long-term growth.

Team Extension

Experienced engineers and specialists will embed directly into your existing team, working under your internal processes while contributing hands-on expertise and filling knowledge gaps. This model is ideal for adding niche skills, increasing capacity or accelerating delivery without long recruitment cycles. Our people integrate quickly, communicate clearly and contribute value from the very beginning, supporting your roadmap while respecting your ownership.

Frameworks We Use

We choose the right framework for each project based on scope, complexity and pace of change. This ensures delivery is well-structured without adding unnecessary overhead, keeping teams focused on progress and clients informed at every stage.

Scrum

Best for evolving requirements and high collaboration, Scrum uses short sprints with defined goals, regular planning, reviews and retrospectives. We tailor ceremonies to the project’s needs, keeping stakeholders engaged, priorities clear and delivery focused while allowing for course corrections when insights or requirements change.

Kanban

Ideal for small teams or ongoing work with shifting priorities, Kanban provides a continuous flow of tasks without rigid timeboxes. Progress is visualised, bottlenecks quickly addressed and changes incorporated seamlessly; an excellent fit for reactive environments or projects where priorities evolve frequently.

Scrumban

Combining Scrum’s structured sprints with Kanban’s flexibility, Scrumban suits projects with clear scope but variable dependencies. It maintains a steady delivery pace, allows priority changes without disrupting momentum and keeps work visible. Teams manage uncertainty while benefiting from defined milestones and adaptive planning.

Collaboration Practices

We work in close partnership with our clients, keeping communication open and progress fully visible. By making collaboration easy, transparent and tailored to your preferences, we help you stay confident in every decision and comfortable with how your product is being delivered.

Tools

Our teams use proven collaboration and project management tools to keep projects transparent and on track, including task boards and messaging platforms. While we bring our own established toolkit, we can also adapt to the client’s environment, providing a smooth workflow and minimal friction for their teams.

Check-ins

Regular check-ins keep projects aligned and allow us to respond quickly to new priorities. These may include daily stand-ups, weekly demos or sprint reviews, depending on your preferred level of involvement. Every session is an opportunity to share updates and clarify next steps.

Documentation

Based on your requirements, we provide the level of documentation that brings the most value. This can range from lightweight technical notes to comprehensive feature specifications and deployment guides. The approach is agreed at the start of the project, balancing transparency and continuity with the available budget and scope.

Confidentiality

Confidentiality is a core part of every collaboration. NDAs are signed before the first exchange of sensitive information and strict security measures protect your intellectual property. Ownership of code and assets is transferred to you as agreed in our contract.

Expertise Beyond Coding

Project Management

Project managers coordinate tasks, track milestones and maintain seamless communication between all stakeholders. They keep priorities aligned, risks visible and delivery on track without unnecessary process overhead, helping you maintain confidence in timelines, budget, scope and the overall progress of your product.

Architecture & Design

DO OK’s architects and designers create scalable systems, intuitive interfaces and cohesive user experiences. They ensure that every decision, from system architecture to UX/UI design, supports current functionality and future growth. By balancing business priorities with maintainability, performance and usability, we give your product a long, adaptable lifecycle.

Business Analysis

Business analysts translate your objectives into actionable requirements, identify gaps or risks early and align solutions with market demands. They connect technical details with commercial priorities, so that the product remains both viable in the market and relevant to user needs.

Quality Assurance

QA specialists rigorously validate every feature against agreed standards, testing functionality, performance and usability. Their work provides stable, secure releases that deliver the quality your users expect, while also reducing future maintenance costs through early detection of potential issues.

Frequently asked questions

How does your pricing work?

Our pricing is designed for flexibility and fairness. You pay only for the work delivered, with full visibility into costs as the project progresses. This helps you control budgets, adjust priorities when needed and invest resources where they bring the greatest value without hidden fees or rigid contractual limits.

How do you approach quality assurance?

Quality assurance is an ongoing practice for us. Every feature is tested through a mix of automated and manual checks, reviewed against stakeholder feedback and refined iteratively. This keeps your product stable, maintainable and ready to perform in real-world conditions long after launch.

How do you make sure projects stay on track?

We use clear roadmaps, regular check-ins and transparent reporting to maintain alignment. Progress is tracked in shared tools, so you always know what’s happening. Risks are addressed early and scope is reviewed frequently to make sure delivery stays consistent with your goals and timelines.

Can you work with my in-house team?

Yes. We often collaborate with in-house teams through our team extension model, embedding our specialists into your workflows. This allows you to boost capacity, add niche skills or accelerate delivery while maintaining your existing processes, product ownership and internal team structure without disruption.

Do you offer post-launch support?

Absolutely. DO OK provides structured Service Level Agreements or flexible ongoing collaboration to maintain stability, security and performance. This includes proactive monitoring, bug fixes, performance tuning and feature updates, helping your product continue to evolve and adapt effectively as business needs or market conditions change.

How do you choose the right people for my project?

Our goal is to match technical expertise with your product’s needs while also considering cultural alignment to ensure smooth collaboration. This means selecting people whose working style, communication approach and mindset fit well with your team, reducing friction and helping create a productive trust-based working relationship from the outset.